Compilation products are the single most effective way of how to promote your music, how to significantly increase digital music distribution, how to sell your music online, and to build a Complete Music Distribution Portfolio.
Album Compilations is a general term used to refer to a music product made up of songs not intended to be seen as a single work. Compilation albums—frequently referred to as “comp(s)”—are often made up of tracks by various artists, though they can sometimes feature a single artist, a collection of works from a music label, or targeted lifestyle themes. A comp can be a retrospective, greatest hits or a sampler of an artist’s career, a collection of unreleased tracks, or some combination of these. Comp tracks are usually collected according to a common characteristic, such as popularity, genre, source, or subject matter. Compilation albums may also employ traditional product bundling strategies.
Compilation products can be challenging to assemble because the production company that releases the comp must secure permission from all of the parties involved. This can mean juggling the demands of a long list of publishers, labels, and musicians, who sometimes have divergent interests. This fact is true even of single-artist compilation albums for artists who have worked with more than one label over the course of their career. In addition, there are graphic design work, metadata consistency, UPCs, quality control, audio level consistency, promotions, and more.
Compilations serve a purpose—especially now, during this digital era. Comps provide “pathways” for consumers to discover and embrace the work of new and even established artists. For instance, with a 10-artist targeted album compilation, each artist is exposed to 10x the potential consumer base as with a single-artist album. Some of those artists might have a larger fan base as well, increasing the potential fan base exponentially. In addition, when an artist is discovered on a compilation, then the consumer can easily discover the artist’s original albums—whereas this form of album promotion and discovery would never have happened without the compilation!
That said, Sugo Music Group has dedicated product development and A&R departments that work directly with our label partners to ensure that the sound recording compilations are of the highest quality. Sugo Music Group has produced thousands of compilations over the past 30 years and is highly regarded in the industry for doing so. Currently, we produce 100 album compilations per month. Through the years, Sugo Music Group has created private label compilations for some of the most brand-conscious companies in the world such as Hard Rock Hotel, National Geographic, Sharper Image, Starwood and Kimpton Hotels, Banana Republic, Pottery Barn, Google, eBay, Discovery Channel, Bravo TV, and numerous more!
Common Types of Compilations:
Greatest Hits, Best Of, or Singles collection albums—These are comps that gather together an artist’s or a group’s best-known songs. If the artist or group continues to record, compilers commonly include one or more previously unreleased tracks as an incentive for fans to buy the album, even if they already have the other material on the compilation.
Single-Artist, Rarities, or B-Side collections: These are albums compiled from radio sessions, songs performed by an artist exclusively for a film soundtrack, or collections that combine multiple releases. Such compilations generally target existing fans of the artist and have diminished mainstream appeal.
Various Artist-Themed compilations: These comps could be love songs, Christmas songs, etc. featuring a particular instrument (such as saxophone or piano), and countless other variations.
Various Genre-Themed compilations: e.g. jazz, synth-pop, rock, etc. These might be from the same time period (year, decade, or era, for example), or incorporate a common theme.
Various Artist Hit compilations: This has been a very successful part of the album market since the early 1970s. Hit singles are gathered together on one comp.
Promotional compilations or samplers: These are creative, successful forms of promotion for artists and/or record labels to promote their music.
Private Label promotional compilations: Promotional compilation CDs can be private labeled for products, retail outlets, commercial organizations, or non-profit organizations. Some artists and labels like to co-brand themselves with well-known brands for marketing purposes, and transversely, well-known brands like to co-brand themselves with artists.
Composer/Producer albums: Many hip-hop and reggaeton producers will release a compilation album that features various artists, but with each track composed by the same producer.
Join the Sugo Music Group and contact us today. See how Album Compilations will round out your Complete Distribution Portfolio! Get plugged in!
QSomeone told me a long time ago that compilations will dilute my original album sales. Is that true?
A:That might have been true a long time ago, yet the industry consensus is that compilations ONLY benefit music labels and artists here in the digital era. Comps will dramatically increase your overall sales revenue, your exposure, your popularity, and also the number of channels in which your music can be available.
QWhat do you mean when you say that compilations will increase the amount of channels available to me?
A:An artist’s album has the potential to be available for many different types of channels and markets: broadcast (Pandora, SiriusXM, etc.), territory sub-licensees and sub-distributors (Canada, India, USA, Japan, etc.), production libraries (Rumblefish, APM, etc.) and more. Yet some of these entities are choosey. In fact, each entity could reject your original album—it happens every day. For instance, Pandora accepts only a small amount of submissions—definitely not 100% (more like 30%). Targeted album compilations increase your chances of acceptance. Recent example: We submitted works from one of our label partners to various licensees and sub-licensees, and almost none of their works were accepted. We were not discouraged, and instead, we created and submitted multiple “best-of,” “artistic,” “genre-based” and “thematic” compilations of the label’s works. the licensees selected most of these new compilations because they were targeted and individually prepared by our experienced A&R staff for those specific channels.
QDoes it cost me any money for you to make compilations or to include my music on various compilations?
A:No, we do not charge any additional fees, charge-backs, or any sort of added-on costs. We are the only company in the world—that we know of—that produces quality compilations for our label partners!
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