What is CiD (Content Identification)?

What is CiD (Content Identification)?

CiD (Content Identification or Content ID) is a technology that allows us to identify when specific third party videos are being played on the internet (especially on YouTube) which are utilizing your music content (your sound recording or your composition) without your permission. You may feel that this is not occurring or occurring very often, yet you may be surprised by the results. Keep in mind, over 60 hours of new videos are uploaded to YouTube every minute of every day—and this number is growing exponentially—and all of these videos are using music!

Do I get to control sync rates?

No. Small sync deals like YouTube have a standard rate, and Sugo Music Group and our PML agents will negotiate on your behalf for larger sync deals. Remember, we are all incentivized to get as much as possible, because that’s how we all get paid. In addition, also remember that synchronization is a very competitive marketplace. The most important thing is to get represented as soon as possibly with the most professional team imaginable.

What is Micro-Sync?

Micro-Sync (i.e. “Friendly Music”) is a service that YouTube makes available to video creators so that they can legally license your music for their multimedia projects. All video creators can use Micro-Sync and our CiD team makes sure to collect royalties from everyone who is licensing your music. Micro-Sync is alo the term used when selling a license to a YouTube user in order to develop more content for CiD to monetize.

My label represents multiple artists. Will I have detailed royalty reports? What information will the reports contain?

Yes, you will receive detailed reports. We are noted for preparing and sending some of the most detailed reports in the industry today. That said, you will be treated as the sole music provider in your royalty statements. If you have artist agreements or side agreements with other musicians or writers, you are responsible for providing reports to each of your artists separately. The good news is that or statements are “sortable” and can be easily “filtered” with Excel software. This is what most labels do.

How much does Content Identification and Micro-Sync cost?

We do not charge any set-up fees or additional costs for these services. They are all included within your agreement.

If I’m already a YouTube partner, will your CiD program affect this?

Yes, and thank you for asking! If you've already uploaded videos to YouTube that contain music is part of our Content Identification (CiD) program, then you will eventually see a copyright notice in your YouTube account saying that we have claimed administration rights for this video. If you want to continue your CiD and Micro-Sync relationship with us, simply do nothing and we will complete the claim and collect money across the global YouTube ecosystem for you.

Why is CiD on YouTube so important?

CiD allows us to collect revenue every time your music is being used on third party videos. We collect revenue by placing advertising on the channels and pages that these videos are being broadcasted on. You can definitely earn ancillary advertisement revenue for these types of usages! There are over 85,000 hours of new video uploaded every day to YouTube. That’s a lot of people who need good tunes to match up with those crazy cat videos and glamorous wedding slideshows they’re posting.

How much money will I make?

Sync licenses range from $1.95 for a small home video Micro-Sync license to $200 for small website usages to $1000 for a short-run commercial to $50,000 for major motion picture. The amount simply depends on the type of placement. The best way to look at it though is to set up a robust sync portfolio with as many tracks and with as many placements as possible—with the best distributor. This is where Sugo Music Group can definitely help. We’ll build your metadata, metatag and mood description docket for all of your tracks for increased exposure.

What do I need to do to be a part of CiD and Micro-Sync?

Our CiD and Micro-Sync team will handle everything for you. We will format and deliver your music to YouTube’s Content ID system and various other channels that are emerging. This is an important step and must be done right. Then YouTube will scan your tracks with fingerprinting, watermarking and proprietary algorithms and register an exact sonic “fingerprint” for each and every one of your songs into respective databases. User Generated Content (UGC) matches will then occur. We monitor the matches, monetize the videos and collect revenue. From that point on, any time someone out there in the YouTube universe uploads a video that uses your song, you will make money from the ad revenue...

How much do you charge for this sync services?

Synchronization deals are always split 50/50. You, the Licensor, receive half of revenue and Sugo Music Group, the Licensee, receives the other half.
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