FAQ...Answers to frequently asked questions

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Please review our database of frequently asked questions.
Also, feel free to contact us with any other questions you may have.
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FAQ Categories

CiD, Micro-Sync & Synchronization

What is CiD (Content Identification)?

CiD (Content Identification or Content ID) is a technology that allows us to identify when specific third party videos are being played on the internet (especially on YouTube) which are utilizing your music content (your sound recording or your composition) without your permission. You may feel that this is not occurring or occurring very often, yet you may be surprised by the results. Keep in mind, over 60 hours of new videos are uploaded to YouTube every minute of every day—and this number is growing exponentially—and all of these videos are using music!

What is Micro-Sync?

Micro-Sync (i.e. “Friendly Music”) is a service that YouTube makes available to video creators so that they can legally license your music for their multimedia projects. All video creators can use Micro-Sync and our CiD team makes sure to collect royalties from everyone who is licensing your music. Micro-Sync is alo the term used when selling a license to a YouTube user in order to develop more content for CiD to monetize.

How much does Content Identification and Micro-Sync cost?

We do not charge any set-up fees or additional costs for these services. They are all included within your agreement.

Why is CiD on YouTube so important?

CiD allows us to collect revenue every time your music is being used on third party videos. We collect revenue by placing advertising on the channels and pages that these videos are being broadcasted on. You can definitely earn ancillary advertisement revenue for these types of usages! There are over 85,000 hours of new video uploaded every day to YouTube. That’s a lot of people who need good tunes to match up with those crazy cat videos and glamorous wedding slideshows they’re posting.

What do I need to do to be a part of CiD and Micro-Sync?

Our CiD and Micro-Sync team will handle everything for you. We will format and deliver your music to YouTube’s Content ID system and various other channels that are emerging. This is an important step and must be done right. Then YouTube will scan your tracks with fingerprinting, watermarking and proprietary algorithms and register an exact sonic “fingerprint” for each and every one of your songs into respective databases. User Generated Content (UGC) matches will then occur. We monitor the matches, monetize the videos and collect revenue. From that point on, any time someone out there in the YouTube universe uploads a video that uses your song, you will make money from the ad revenue generated by that video. With Sugo Music Group’s CiD and Micro-Sync program, you’ll get paid for the usage of your music on the Internet, especially YouTube.

Content ID seems really complicated.

Don’t worry, we totally understand. This stuff gets complicated really quickly, especially when dealing with digital fingerprinting, watermarking, advanced Boolean search and data-basing algorithms! Don’t worry because we’re here to help. The most important thing is to get it done … and get it done right. After your music is entered into our CiD and Micro-Sync database, you’ll be collecting revenue that is legally and rightfully yours. Contact us, and we’ll do our best to answer your questions quickly and accurately.

Will opting-in for Music-Sync affect other licensing arrangements I have in place with other companies?

It depends completely on the licensing arrangements you have made with other sync licensing companies. If you have an exclusive deal with another company, yes, it will interfere. If you have a non-exclusive deal with another sync company there shouldn’t be any problems.

Am I giving up any important rights by signing this agreement?

No. With Sugo Music Group you always retain ownership of all of your copyrights. However, you are granting synchronization rights so that you’re music can be used for CiD and Micro-Sync without your direct approval.

Is “Synchronization” different than CiD and Micro-Sync?

Yes, somewhat. They are all a form of using music with video, or music with film, visuals or graphic elements. Yet, when we refer to “synchronization,” we are generally referring to a type of license called “All Media” (e.g. films, television shows, commercials, video games, various business uses, etc.). These are typically larger revenue generating licenses.

What is sync licensing?

A synchronization or “sync” right is when recorded music is used in combination with visual images in a production. Since the use of music in film, TV, video, game, webcast or other various entertainment & business usages is not covered by the compulsory license provisions of the Copyright Act, sync licenses for these uses must be negotiated on an individual basis with each broadcast affiliate. No worries because your music will be ingested into our global synchronization database,

What are the different types of synchronization licenses?

There are two general types of licenses in regards to synchronization: 1) All Media: Anything that pays. Examples include films, television shows, and video games; 2) MicroSync: This is any type of project or production that makes use of multimedia or new media platforms (e.g. website-music, online video sharing, videos on YouTube, presentations, apps, and app-games).

What is the difference between a consumer license and a commercial license?

Consumer: A consumer synchronization license is only available for consumers to use in their social media videos, slideshows, etc. Commercial: A commercial license is used by a business entity (e.g. ad agencies, small businesses, indie films and any other type of company).

Will I be able to choose or approve synchronization license requests?

No. We work with numerous international music production libraries, music supervisors and agents, and the licensing process is quite involved. We are constantly submitting and re-submitting audio files in an attempt to compete for potential deals. With our synchronization agreements, you are “pre-authorizing” our company to synchronize your music. The sync world often moves very, very quickly, and this “pre-authorization” is a prerequisite.

How do you license my music for “All Media” Synchronization licenses?

We use various methods and we utilize numerous agents. Most our agents are international Production Music Libraries. Sugo Music Group has partnered with the leading MPLs around the world relevant to the production and distribution of music for film, television, web and corporate communications.

Where can I expect my music to be licensed?

We have direct and indirect relationships with major TV networks, as well as major and independent film production companies, game studios, and internet companies (such as YouTube).

Do I get to control sync rates?

No. Small sync deals like YouTube have a standard rate, and Sugo Music Group and our PML agents will negotiate on your behalf for larger sync deals. Remember, we are all incentivized to get as much as possible, because that’s how we all get paid. In addition, also remember that synchronization is a very competitive marketplace. The most important thing is to get represented as soon as possibly with the most professional team imaginable.

My label represents multiple artists. Will I have detailed royalty reports? What information will the reports contain?

Yes, you will receive detailed reports. We are noted for preparing and sending some of the most detailed reports in the industry today. That said, you will be treated as the sole music provider in your royalty statements. If you have artist agreements or side agreements with other musicians or writers, you are responsible for providing reports to each of your artists separately. The good news is that or statements are “sortable” and can be easily “filtered” with Excel software. This is what most labels do.

If I’m already a YouTube partner, will your CiD program affect this?

Yes, and thank you for asking! If you’ve already uploaded videos to YouTube that contain music is part of our Content Identification (CiD) program, then you will eventually see a copyright notice in your YouTube account saying that we have claimed administration rights for this video. If you want to continue your CiD and Micro-Sync relationship with us, simply do nothing and we will complete the claim and collect money across the global YouTube ecosystem for you.

How much money will I make?

Sync licenses range from $1.95 for a small home video Micro-Sync license to $200 for small website usages to $1000 for a short-run commercial to $50,000 for major motion picture. The amount simply depends on the type of placement. The best way to look at it though is to set up a robust sync portfolio with as many tracks and with as many placements as possible—with the best distributor. This is where Sugo Music Group can definitely help. We’ll build your metadata, metatag and mood description docket for all of your tracks for increased exposure.

How much do you charge for this sync services?

Synchronization deals are always split 50/50. You, the Licensor, receive half of revenue and Sugo Music Group, the Licensee, receives the other half.

Can I make money with my videos?

Yes. Think of our Video Monetization program as an annuity—a stipend where your revenue grows with time—and your brand garners significant exposure in a competitive digital marketplace. Our audiovisual team can add significant dollars to your royalty checks as a direct result of our advertising sales and trafficking expertise for your videos—even if your videos are homemade, concert footage or slideshows. In addition, many times we can include “buy” links for your audio track embodied on the video pointing to iTunes, etc.

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