FAQ / What is CiD (Content Identification)?
CiD (Content Identification or Content ID) is a technology that allows us to identify when specific third party videos are being played on the internet (especially on YouTube) which are utilizing your music content (your sound recording or your composition) without your permission. You may feel that this is not occurring or occurring very often, yet you may be surprised by the results. Keep in mind, over 60 hours of new videos are uploaded to YouTube every minute of every day—and this number is growing exponentially—and all of these videos are using music!
Posted in: CiD, Micro-Sync & Synchronization