Making your tracks available on Gaana Music is great for gaining more visibility in the Indian market. However, only some artists know about Gaana and the potential benefits for their music careers.
Gaana is India's top music streaming platform, with over 100 million users. It has a vast music catalog featuring various tracks in 21 Indian languages and international songs. Growing on the platform requires you to claim your artist page. You should also pay attention to your music’s analytics, have a consistent release strategy, and consider releasing an exclusive track.
Artists with tracks on Gaana Music can thrive thanks to the platform’s various aspects. Public, user-curated playlists allow for features of your tracks that could skyrocket your discoverability. And music recommendations can put your tracks in front of users who could become fans.
This post explores the top tips and tricks for marketing your tracks on Gaana Music. Click one of the following headings to jump to a specific part of this post that interests you:
Tips & Tricks for Gaana Music Promotion
- Claim Your Artist Page
- Keep an Eye on the Data
- Cross-Promote on Other Platforms
- Have a Consistent Music Release Strategy
- Release an Exclusive Track on Gaana
- Work With Other Gaana Artists
- Get More Press Around Your Music
- Host a Virtual Listening Party
- Create a ‘Follow’ Campaign
- Leverage Video Content
Let’s dive right in.
Tips & Tricks for Gaana Music Promotion
Promoting your tracks as much as possible when they’re available on Gaana Music is crucial. The more exposure your music gets, the greater chance Gaana users will discover it. Below are the best tips to boost your promotional efforts and gain visibility on the platform.
1. Claim Your Artist Page
Claiming your artist page on Gaana Music is a must-do. It’ll allow you to take control of your presence on the platform, customize your page, and engage with your fans.
First, make sure your music is already on Gaana. If not, you'll need to sign up with a music distribution service and have it added.
Sugo Music Group is the music distributor of choice amongst several musicians, with over 35 years in the music industry. They boast a superior music distribution service, making your tracks available on over 200 music streaming and download platforms in 180 countries. These include Apple Music, Spotify, Tencent, and Gaana Music.
Their team is well-versed and experienced in distributing music and publishing tracks. Therefore, reach out to them today to get your music on Gaana and other music streaming platforms.
Once your tracks are live on the platform, you can claim your artist page by following these steps:
- Go to the Gaana Music for Artists webpage
- Log in or create an account
- Type your artist name in the field, then click 'continue'
- Verify your identity by entering your name, email address, and mobile number
- Submit the form and wait for Gaana to review your application.
Once Gaana has verified your information, they will grant you access to your artist page. You can then leverage its features to boost your image and discoverability on the platform.
2. Keep an Eye on the Data
As an Artist on Gaana Music, you should take advantage of the Gaana Music for Artist's features. More specifically, monitor your analytics through the platform.
The analytics available through Gaana Music for Artists allow you to view streaming statistics for your songs. You can also see how many times your songs were streamed during a particular period.
These insights are available in real time. Therefore, you can better understand your audience when you release new music. Viewing your top-performing songs, you can also see which tracks listeners gravitate toward.
In addition, you’ll have access to data about streams in the top eight cities where users listen to your music most. These insights can help you decide which cities to focus on for your tour.
Suppose Berlin is the top city in which listeners stream your music. In that case, planning a tour stop in Berlin would be wise because the numbers prove you have an existing fanbase. You’re more likely to sell more tickets and have more fans attend your show.
Overall, the analytics available through Gaana Music for Artists can inform your marketing strategy. You can learn what's working and capitalize on those efforts. Also, you can improve your sound and make more music that your listeners enjoy.
3. Cross-Promote on Other Platforms
As an artist, you likely already have a following on social media and a mailing list of fans who enjoy your music. Leveraging these existing audiences can be a powerful way to grow your presence on Gaana.
Whether you're an independent artist or an international superstar, you can promote your tracks on Gaana Music in various ways. For instance, share links on your Gaana artist page on social media and your email newsletter.
Alternatively, notify your followers that they can stream your songs on Gaana at the end of your music video. Or create social media content branded with the Gaana logo to let viewers know they can listen to your music there.
4. Have a Consistent Music Release Strategy
A consistent music release strategy is essential to growing your presence on Gaana and reaching new fans. You can keep your fans engaged and attract new listeners by releasing new music regularly.
To create a music release strategy, decide how often you want to release music on Gaana. Whether it's every month, every quarter, or twice a year. This will help you stay on track and ensure you're consistently putting out new music.
Once you've set your release schedule, plan your releases. Decide on the songs you want to release. Also, ensure you have everything you need, including album art and other promotional materials.
Now, you don't have to create a complete album or EP. You can release any of the following instead:
- Once-off collaborations
- Alternate takes
- Cover songs
- Behind-the-scenes audio commentary
- Live recordings
- New singles
- Bonus tracks
The idea is to have music released regularly. Think of it as side projects you work on to stay relevant to your fans.
As you approach your release dates, ensure you create buzz around your music. Use social media and your mailing list to inform your fans about your upcoming releases. And encourage them to follow your artist page on Gaana to stay updated.
While this strategy can effectively maintain your momentum as an artist, it can also be tempting to favor quantity over quality. Therefore, be cautious about sacrificing your unique sound to remain popular with fans.
5. Release an Exclusive Track on Gaana
One practical music promotion tip for artists on Gaana Music is to release an exclusive track on the platform. Doing so lets you tap into your audience’s fear of missing out. And you can reach new listeners who have yet to discover your music.
Consider selecting a song that showcases your sound and style to make the most of your exclusive release. This will give new listeners a good sense of what you're all about and help them connect with your music.
Once your track is released exclusively on Gaana, encourage engagement from your fans. Share the track on social media and ask your followers to listen and share with their friends.
You should also engage with fans who comment on the track or message you about it on social media. Thank them for their support and encourage them to follow your artist page on Gaana.
As with any release, tracking your results and seeing how your exclusive release on Gaana is performing is essential. Use the analytics tools in Gaana Music for Artists to see how many listens and followers you get. And adjust your strategy accordingly.
6. Work With Other Gaana Artists
Collaborating with other artists to make music is one of the most powerful moves in the music industry. It allows you to expand your reach by exposing new audiences to your music. And it helps you build relationships with other artists.
Therefore, consider working with other artists to grow your audience on Gaana. Look for musicians whose music style and audience complement yours on the platform. They don't have to be in the same genre as you, but your music must fit well together.
Once you've identified potential collaborators, reach out to them and introduce yourself. You can use social media platforms like Twitter, Instagram, or Facebook to connect with them. Be respectful and professional in your approach, and emphasize the benefits of working together.
Upon establishing a connection with your potential collaborator, plan your collaboration carefully. You could work on a song, create a joint album, or even host a virtual concert. Make sure you set clear goals and timelines, so everyone is on the same page.
After your collaboration, you must promote it. You can share it on your social media, website, and Gaana Music.
Encourage your fans to share your collaboration with their friends. And create a buzz around it by sharing behind-the-scenes content.
Finally, don't treat your collaboration as a one-time event. Building long-term relationships with other artists is vital for your growth as a musician.
Stay in touch with your collaborators. Also, look for other opportunities to work together in the future.
7. Get More Press Around Your Music
Appearing in the press is a surefire way to expand your fanbase and visibility on Gaana Music. Whether you appear as a guest on a podcast or have a blog write-up. Therefore, consider getting more press around your tracks.
Start by identifying the publications and media outlets most relevant to your music genre and style. Look for music blogs, magazines, and websites that feature artists like you. And consider pitching your music to them for potential coverage.
Once you have identified your target publications, craft a compelling press release. It should highlight your latest release or upcoming project. Also, include key details such as the genre, release date, and any notable collaborators or features.
With your press release compiled, you can start pitching your music to your target publications. Remember to personalize your pitch to each outlet.
8. Host a Virtual Listening Party
Another way to market your tracks on Gaana Music is by hosting a virtual listening party. This entails inviting your fans to listen to your latest release while you engage with them in real time.
You can share behind-the-scenes stories and insights about your music during the party. Also, you can answer fan questions.
Twitter Spaces and Clubhouse are great options for hosting a virtual listening party. Ensure you plan ahead and prepare your content for success. And have all your music files ready to play during the listening party.
Also, consider preparing talking points or behind-the-scenes stories to share with your fans during the event. After the virtual listening party, follow up with your fans and thank them for participating in the event. That will show your appreciation and keep your fans engaged with your music.
9. Create a ‘Follow’ Campaign
A follow campaign is a marketing initiative designed to encourage fans to follow your profile on Gaana Music. When fans follow you, they'll be notified when you release new music. Or when you're featured on playlists or radio shows. That enables you to stay top of mind with your fans.
Follow these steps to create your ‘follow’ campaign:
- Set a Goal: Establish a target for your 'follow' campaign. Do you want to increase your overall follower count? Or are you trying to build a following in a particular region or demographic? Once you have a clear goal, you can tailor your campaign to achieve it.
- Create Promotional Materials: These can include social media posts, email newsletters, and ads targeting your desired audience. Alternatively, create a landing page using a website like ConvertKit.
- Offer Incentives: To make your follow campaign even more enticing, consider offering fans incentives for following you on Gaana. This could be exclusive access to new music, behind-the-scenes content, or a chance to win merchandise or concert tickets. Ensure the incentive is intriguing for overall success.
- Leverage Social Media: Social media can be a powerful tool for promoting your 'follow' campaign. Use platforms like Twitter, Facebook, and Instagram to share updates about your campaign and direct fans to your Gaana profile.
Creating a 'follow' campaign can engage your existing fans and attract new ones. This will help you to grow your audience and your success on the platform.
10. Leverage Video Content
Video content has become a crucial component of music promotion. While Gaana Music doesn’t have a built-in video feature, you can still leverage video content to grow on the platform.
You can showcase your music through engaging visuals by creating a music video. Alternatively, record a live performance and upload it to social media. This will give your audience a taste of what it's like to experience your music in person and can attract new fans to your Gaana page.
Furthermore, people love to get a behind-the-scenes look at the creative process. Therefore, creating video content that shows how you create your music can be a great way to bond with your audience.
As you share video content, mention that your music is available on Gaana Music. This will ensure you drive traffic to the platform to increase your fanbase.
The Bottom Line
Gaana Music offers unrestricted access for artists to the Indian market. Since launching in 2010, the app has amassed a massive library of international and Indian songs. And it has over 100 million monthly active users that could become fans of your music.
By claiming your artist page and promoting your music through social media, you can create a solid foundation for your music on Gaana. You can also host a virtual listening party, create a "follow" campaign, or collaborate with other artists.
Having a consistent release strategy is essential to thriving on music streaming platforms. Also, remember to be persistent and creative when promoting your music on Gaana.