Have you heard about Meerkat or Periscope? Are you aware of live broadcasting that suddenly became the new obsession on the internet? Meerkat is a groundbreaking app that lets the users broadcast anything from anywhere through Twitter using his/her phone.
Meerkat gained instant traction while it was launched in the beginning of March. With Meerkat, anyone can broadcast an event simply with a tweet. Twitter responded to Meerkat frenzy within a few weeks as they launched their own live streaming app Periscope last week. After the success of Meerkat, it wasn’t really a surprise that Periscope became a trend overnight and people from all over the world started to broadcast their lives and whatever happening around them.
Now the question is, as an independent musician, what an app like Meerkat or Periscope has to offer you? Let’s see why you should utilize live streaming apps to advance your music career.
1. Opportunity to become an early adopter
There the saying, early birds get better worms. In case of social media platforms, it’s easier for an early member to gain more authentic followers and build a community. Meerkat is just a month old while Periscope hasn’t even passed its first week. If you start using these apps from this early a stage, you will more likely to connect with more people than you can a few months later.
2. Perform live in front of a worldwide audience
Live streaming app has opened up the wonderful opportunity to perform live in front of thousands of people right from your room. Now you don’t need a stage or event mangement companies or expesive gears to organize live gig. You can simply set a specific date and time and let people know that you are going to be live on Periscope or Meerkat on that time.
3. Repurpose your live performances
Another great way to use live streaming apps is repurposing your performances and distributing them in other social networks. You can record your live performance and later upload the recording on your website, YouTube, Vimeo, Facebook and other social platforms.
4. Real time interaction with your audience
On these live streaming apps, you can see people posting comments and reply them during the broadcast. It will help you to make a better relation with your audience which may contribute a lot in building a tightly knitted community. Who knows, it might open up new avenues for you to get deals and step towards worldwide fame.
5. Connect with other music professionals
When we are saying that live streaming apps are a new kind of social platform built around the concept of live broadcasting, it means that you are here not only to stream your life. You are supposed to participate in other people’s streaming as well. You can watch the live streams of fellow musicians, connect with them and create new professional relationships.
6. Attend events without being there in person
Now you don’t need to fly a thousand miles to attend a gig. You can simply find someone who is streaming the event and viola, you are witnessing it live! You can watch performance, music related events, seminars- all kinds of stuffs that is happening and can help you to get better as a musician. You don’t have to miss out on any ‘happening’ stuff anymore.
As already mentioned, this is just the beginning of live streaming social apps. This trend is not likely to demise soon; rather it can be safely predicted that more live streaming apps will come and there will be more new ways to use these apps that you cannot even imagine today. So, as an independent musician, it’s the best time to join the trend, follow the crowd and use these apps for the benefit of your career. Happy streaming!