Geographical borders are a thing of the past due to the internationalism of music and artists. It's easier than ever to reach a global audience. And that's precisely what Stevan Pasero, an accomplished musician and founder of Sugo Music Group, discusses in this Session of our Industry QnA series.
Question: What is Internationalism, and How is it Affecting the Music Industry?
Internationalism in the music industry refers to music’s growing interconnectedness and global reach, where artists, genres, and styles transcend borders, cultures, and languages. As artists, we are witnessing a greater openness in the international music community, leading to a fusion of diverse musical influences.
The music landscape is evolving, and listeners wholeheartedly embrace this rich diversity. The notion of categorizing music as "foreign" is gradually fading away, replaced by a unified term: "music."
Here are some key aspects and implications of Internationalism in the music industry I’d like to share with you:
Cross-Cultural Musical Collaboration
Internationalism encourages collaboration among artists from different countries and cultures.
Artists collaborate on songs, albums, and projects, bringing diverse perspectives and musical influences together and fostering cultural exchange and understanding by exposing audiences to different musical traditions, rhythms, and lyrics.
This cross-pollination of ideas and styles creates unique and innovative music that transcends traditional boundaries.
Language and Localization in Music
Internationalism in music has highlighted the importance of language and localization. Artists increasingly release music in multiple languages to cater to diverse audiences.
This enables artists to connect with their international fan base and encourages the exploration of music in different languages and cultures.
Diverse Cultural Appreciation
Internationalism fosters appreciation and empathy for diverse and indigenous cultures, nurturing a sense of global community. For example, the music market in Asia and Latin America is experiencing remarkable growth as artists from these regions actively embrace opportunities to reach a global audience.
The breakout success of the Latin American artist Luis Fonsi's song "Despacito" on YouTube profoundly impacted the growth and investments in the region's music market.
Notably, "Despacito" holds the record for the most views on YouTube, with a staggering 7.85 billion views this year (following closely behind is Ed Sheeran's "Shape of You," which garnered 5.72 billion views).
These achievements highlight the increasing global popularity of artists from Asia and Latin America and their ability to captivate and engage audiences. This surge in viewership has boosted the music market in these regions and solidified their presence in the international music scene.
International Music Exchange
Internationalism has facilitated the export and import of foreign music. Artists from any one country have the opportunity to gain recognition and popularity abroad.
At the same time, music from different regions and cultures can find an audience on a global scale. This artistic exchange enriches the international music landscape and allows for cultural exchange and appreciation.
International Gig Opportunities
Artists often embark on international tours and participate in music festivals worldwide. This allows them to connect with fans in different countries, expand their audience, and showcase their music to diverse audiences.
Similarly, music festivals bring together artists from various nations, offering a platform for cultural exchange and exposure to different musical styles.
Extensive Distribution and Accessibility
Artists can reach foreign audiences through an expanding lineup of digital music service providers and distributors, which has helped to reduce geographical barriers.
Likewise, the adoption rate of portable smart devices and hybrid digital music service providers allows listeners to quickly discover and enjoy music from artists worldwide.
Music Business Globalization
Internationalism has transformed the music industry's business landscape. Record labels, music publishers, and distributors can now operate globally, signing and promoting artists from various countries more easily.
The globalization of the music business has opened up new revenue streams, licensing opportunities, and collaborations across borders.
Fostering a Global Music Community
Overall, Internationalism in the music industry has enriched the global musical landscape, facilitated cultural exchange, and provided opportunities for artists and listeners to connect on a global scale.
It celebrates diversity, encourages collaboration, and breaks down barriers, fostering a more interconnected and inclusive music community.
Are you in need of an expert team to distribute your music globally? Look no further than Sugo Music Group. Their team of seasoned professionals propels artists' careers to new heights, distributing music to over 200 platforms in 180 countries. With 35 years of successful music distribution under their belts, you can trust Sugo Music Group to make your music accessible to your global target audience. Contact their team today!