Whether you're new to the music business or selling out venues, knowing the best marketing strategies for JioSaavn Music is essential. JioSaavn is one of the most popular music streaming services in India. It boasts an impressive library of over 80 million songs. And it has a thriving user base of about 100 million listeners, rivaling the likes of Apple Music.
JioSaavn offers a unique opportunity for artists looking to broaden their reach in the Indian market. Captivate the attention of millions of listeners by leveraging features on the platform, such as shorties, Made By playlists, and listener insights. Before you can access those features, claim your artist profile through ArtistOne. Once you do, you can make the most of the promotional tools available.
This post serves as a marketing guide for JioSaavn Music. We'll look at the features for artists and ways to leverage them to rise in the ranks on the platform. Let's look at what JioSaavn Music is first.
What is JioSaavn Music?
JioSaavn Music is one of India's largest digital service providers (DSPs). Following closely behind Gaana, another popular service in India with a 30% market share, JioSaavn has close to 100 million users. And it houses over 80 million tracks in 16 languages, including English, Kannada, Hindi, and Bengali.
JioSaavn Music is a freemium service available on desktop, Android, and iOS devices. Its free version gives users access to standard features with limitations and advertisements. While users benefit from offline listening and improved streaming quality with a paid subscription.
Moreover, JioSaavn's impact on the music industry extends beyond simply being a streaming service. It also produces original content through its own music label.
That means you have the opportunity to collaborate with the platform. And you can reach a wider audience through its promotional efforts.
JioSaavn Music Features for Artists
JioSaavn Music boasts as many exciting and valuable features for artists as it has for listeners. As a musician on JioSaavn, you'll benefit from several aspects to help you grow your fan base and build your brand.
Those features are available via ArtistOne, JioSaavn's artist portal. Through ArtistOne, you can manage your profile, including your bio, image, and role. Therefore, you can put your best foot forward on the platform and attract listeners.
To access ArtistOne, you must claim your musician profile on JioSaavn. However, first, ensure that your music is available on the platform. Your label or distributor should handle that process.
Sugo Music Group is worth considering if you don't have a distributor. With over three decades of experience in the music industry, they have worked with several artists to publish their tracks. This ensures you and everyone who added to your songs receive the royalties earned.
In addition, Sugo Music Group can distribute your tracks to over 200 music streaming and download platforms in 180 countries. That includes JioSaavn, Apple Music, Spotify, and Deezer.
Working with a music distributor ensures you expand your global reach as far as possible. However, that doesn't mean you won't have access to your ArtistOne profile. You'll be free to manage your brand, promote your music, and assess its performance.
Follow these steps to claim your artist profile:
- Go to the ArtistOne website
- Click the 'Register' button
- Enter your details and then click 'Register'
- Verify your email address
- Find the artist name you want to claim
- Verify your identity by linking your social media accounts
Once you complete this process, the JioSaavn team will review your claim. You'll receive access shortly. Then you'll have access to the promotional tools and features below.
Shorties are short, looped videos that appear inside the player when listeners stream your tracks on the JioSaavn Music app. If you're building your audience on Spotify, you may have encountered a similar feature known as Canvas.
However, if you aren't familiar with it, don't fret. It's simple to use and promises to boost listener engagement. And the great thing about shorties is you can upload one for each song you add to JioSaavn.
Uploading a captivating video can keep listeners around. And that can benefit your streaming numbers and, ultimately, your revenue. Also, potential fans might be entertained enough to check out more of your tracks.
Made By & Artist Playlists
As an artist on JioSaavn, you can build and feature two playlists on your profile: Artist Hits and Made By. Artist Hits showcases your best tracks and new releases. While Made By is meant for songs by other musicians that you draw inspiration from or enjoy.
The insights available through ArtistOne allow you to better understand whether listeners enjoy your sound. They include monthly listener stats and lifetime streams. Therefore, by using your listener insights, you can improve your decision-making abilities and make informed choices in various areas, including:
- Selecting cities to add to your tour schedule based on where most of your fans live.
- Designing the perfect setlist for your live performances using your most-streamed tracks or popular songs.
- Identifying the ideal target audience for your digital ads on social media platforms like Instagram or LinkedIn.
- Negotiating lucrative sponsorship deals with potential partners.
Artist Talk is another JioSaavn Music feature that fosters deeper connections between you and your fans. And allows you to promote your music more meaningfully.
Through Artist Talk, you can share your creative process with listeners, including what inspired a song and its hidden meanings. The information you share through Artist Talk will appear on the lyrics page as an annotation in the JioSaavn app.
As a result, listeners can have an immersive and intimate understanding of your work.
Marketing Strategies for JioSaavn Music Artists
Various strategies exist for promoting your songs on JioSaavn Music successfully. These include pitching your tracks for editorial playlists, collaborating with other artists, and creating shorties. Below we explore the top promotional strategies musicians can leverage on the platform.
Pitch Your Tracks for Editorial Playlists
JioSaavn Music offers a convenient way to increase the exposure of your songs through their expertly curated playlists. By pitching your tracks to their editorial team, you can be considered for inclusion in their highly sought-after editorial playlists. This can significantly boost your reach and listenership.
Follow these steps to pitch your song for JioSaavn editorial playlist(s):
- Go to the JioSaavn Music contact form.
- Under 'You need help with', select 'Pitch my new song for editorial playlist'.
- Enter your personal details and information about the song.
- Add additional information in the message box, such as the genre, mood, and instruments used. You can also mention any specific playlists you have in mind.
The JioSaavn editorial team will then review your submission. You can track the progress on your ArtistOne dashboard.
Note that pitching for editorial playlist placement doesn't guarantee you'll get on one. You merely have the opportunity to be considered. To increase your chances, ensure you submit your song several weeks before the release. Also, create as much buzz around the release across your socials to improve the track's media profile.
To enhance your music promotion strategy on JioSaavn, consider creating shorties to accompany your uploaded songs. You can easily produce visually appealing shorties using user-friendly design tools like Canva and CapCut. Even if you're not tech-savvy.
If you need assistance, there are plenty of helpful YouTube tutorials available. Or you can hire a freelancer from Fiverr to create shorties for you.
When sourcing video content, ensure it's high-quality and copyright-free. Pexels offers a vast library of suitable videos for this purpose. Remember to choose a video that complements your song and is in portrait orientation.
Once you select a suitable video, upload it to your preferred video design app. Then create a loop between 3-15 seconds long for optimal impact.
Upon completing your video, follow these steps to add it to a song:
- On the overview page of your ArtistOne dashboard, scroll down to the shorties area
- Click 'Add Shortie'
- Select a song you want to upload a shortie for, then click 'Next'
- Upload or drag and drop the video file
- Agree to the terms and conditions, then click submit
In the next 4-5 days, the JioSaavn Music team will review your video. You'll hear back from them via email, where they'll inform you whether the shortie is live on your track.
Leveraging your existing fanbase and extending your reach through different social media channels is a powerful move to grow on JioSaavn Music. You can create more buzz and engagement around your music this way. And you can boost your credibility.
Here are some ways to promote your music on some social media platforms:
- Share a snippet of your track on your Instagram Stories with a link to JioSaavn.
- Tweet your track's link from JioSaavn with an engaging caption that reflects the mood or inspiration behind the song.
- Collaborate with influencers for a short dance or lip-sync video featuring your track and share it on Instagram.
- Host a Facebook Live event where you perform or talk about the making of the track. And encourage viewers to stream it on JioSaavn.
- Reach out to music bloggers, industry professionals, and fellow musicians to share and retweet your track.
- Collaborate with popular TikTok creators to use your song in their content.
You might see more streams and engagement on your tracks as you experiment with these strategies.
Create Your Own Playlists
Playlists foster community, banding fans to indulge in music that works well together. You can create your own playlists through ArtistOne in the JioSaavn app or their website. Then you can feature them on your artist page for your listeners.
First, create a playlist with your top hits and one with music that inspires you. Now add songs to the playlists, then follow these steps to have them appear on your profile:
- On mobile, go to 'my music'> playlists > click the three dots beside the playlist you want to share and tap share to copy the link. If you're using the desktop version, search for your artist page on the JioSaavn website and find the playlist section. Click the three dots on the playlist you want to share, then 'Share' and 'Copy Link.'
- Go to your ArtistOne profile.
- Head to the Profile tab, then the 'Artist Playlists' section.
- Paste the link you copied and then submit.
To get more listeners to enjoy your playlists, share them with the link on your social media profiles.
Join Forces with Other Artists
Collaboration is a powerful tool for promotion and growth in the music industry. And JioSaavn offers a unique opportunity to connect and work with other artists worldwide.
By working with other musicians, you can tap into their fan base and reach even more listeners. Collaborations can also provide opportunities to experiment with new sounds and styles. And this may lead to a more diverse range of music.
JioSaavn's vast collection of tracks in various languages allows you to explore different styles and sounds. However, when searching for potential collaborators, choose those who'll complement your music style. You don't have to make music in the same genre, but your tracks must work well together.
Upon identifying artists to collaborate with, contact them and introduce yourself. Social media platforms like Instagram, Facebook, and Twitter are ideal for reaching out to potential collaborators. However, you might also find their email address on their website and use that instead.
Remember, be professional and respectful when you approach other musicians for collaboration. Also, highlight the benefits of working together. And include how collaborating will positively impact their audience and brand.
Once you find an artist to join forces with, plan your collaboration. Perhaps you might work on a joint album or host a live performance. Whichever the case, ensure you set clear goals and determine how you'll collaborate. That includes the collaboration apps you'll use.
Before releasing the track you're collaborating on, create buzz around it. Promote your collaboration across all your social media pages. You could also share behind-the-scenes content or teasers to get your audience excited.
After the collaboration, stay in touch with the artist(s). Instead of treating the collaboration as a one-time event, build a long-term relationship with them. This could open doors of opportunity that further propel your music career.
Take Note of Listener Insights
In this age where listeners have several options in entertainment, it's essential to become a data-driven musician. This means that the choices you make for your music career should be less random. Instead, you might focus on making decisions by getting to know your audience.
Through JioSaavn's Artist Dashboard, you can view insights on who streams your music. You can then use this information to make informed decisions about career strategies, tour plans, and releases.
Now, most musicians would agree that the last thing they want to do is assess the numbers. Making music fuels your creativity, not monitoring how many people in Mumbai listened to your latest release.
However, just as you need to read the crowd's energy to create a memorable performance, you must assess your listenership. That way, you can determine which songs resonate with your fans. And you can speak directly to your fans and potential listeners with everything you publish on your socials.
Create a Consistent Music Release Strategy
A consistent music release plan is crucial for expanding your presence on JioSaavn Music and connecting with new fans. Firstly, determine how often you want to share new songs when developing one. Be it monthly, quarterly, or biannually. Doing so helps you stay focused and guarantees a continuous stream of fresh content.
After establishing your release frequency, organize your upcoming releases. Choose the tracks you want to unveil. These don't necessarily have to be a full-length album or EP. Instead, you can publish alternate versions, cover songs, live recordings, or one-off collaborations.
The goal is to launch music regularly. Therefore, consider some tracks you create as side projects that keep you relevant to your audience.
As the release dates approach, be sure to generate excitement around your tracks. Utilize social media platforms and email lists to inform fans of forthcoming releases. And encourage them to follow your artist page on JioSaavn for updates. Moreover, ensure you gather necessary elements like album artwork and promotional material.
Frequently sharing new tracks can maintain your fans' interest and draw in more listeners. However, while this strategy effectively sustains an artist's momentum, it's essential not to prioritize quantity over quality. Be mindful not to compromise your distinctive style in pursuit of popularity among fans.
Maximizing Your Music's Reach on JioSaavn: Key Takeaways
JioSaavn Music offers musicians unrestricted access to new listeners, especially those in the Indian market. You can forge deeper connections with fans through features like Artist Talk. Moreover, your dedicated artist page gives you access to tools such as shorties and listener insights.
Shorties can boost your tracks' engagement, while Artist Talk can give your music more depth. By leveraging listener insights, you can gain insights into your listener's preferences and make informed decisions about your music career.
Leveraging your existing audience on social media can help you grow faster on JioSaavn Music. It's also worth considering collaborating with other musicians on the platform to produce a track. Alternatively, you can host a live performance to bring your audiences together.